The Opportunity:

One of the top communications companies in the US sought to better understand their corporate-wide use of marketing campaigns, promotions, and bundle pricing strategy.

Engagement Scope:

The Innovar team was tasked with an assessment of the outstanding marketing campaigns specifically to address financial ramifications, potential revenue enhancement or loss, and variation of programs between corporate locations throughout the company.

Innovar leveraged proven process driven techniques to compare and contrast the effectiveness of each currently managed campaign and assigned an Enterprise Value based on multiple criteria.
In addition, Innovar provided recommendations for new marketing campaigns and promotions focused on significantly increasing revenue.

Results:

The team effectively worked with corporate and field locations to assess the current state and make recommendations for future state. The key tasks for the engagement included:

• Used data-mining techniques to extract voluminous amounts of data related to customer records and their associated product plans monthly for several years.
• Provided immediate financial impact with realization of greater than $10 million annually in revenue loss due to inefficient or inaccurate setup of marketing campaigns within the billing system.
• Provided detailed reporting and action steps for both immediate and mid-term opportunities to capture revenue and correct policies that led to an inefficient or inaccurate setup of campaigns.

Proven Innovar Collective Differentiators on Marketing Campaign & Pricing Analysis:

Industry Experience – the ability to bring an experienced team of professionals who understand the communications industry, a decentralized operating structure and have developed and implemented new pricing models allowed us to quickly look into areas where our experience dictated there would be issues. We bring precision that only experience allows.
Financial & Operational Experience – the ability to blend strong project financial understanding along with deep experience on the project operations side enabled a rapid delivery of a successful outcome.
Financial Experience with Cutting Edge Data Analysis Techniques – the blending of experienced finance/accounting executives with technology expertise provides a clear accelerator to a true view of business state.